Local Search Engine Optimisation

In my opinion, it is easier to optimise a site for a specific local area than it is to compete against companies on a national scale. I work with many businesses local to Bournemouth but have recently been updating www.groveservices.co.uk a Health and Safety Services company based in London.
Simply including paragraphs within the website which indicate to visitors and to the search engines that the company is based in London and operates throughout the South (Essex, Surrey, Sussex and Herts) will help to boost the rankings within Google, Bing and Yahoo.
Making the telephone number searchable too is another trick as is making sure the company address and postcode are included.

Meta tags, particularly page title and description, can also be used as they are often the first indicator to customers as to where the company is based.

If you would like me to review your website, please call O7767600039.

Social Media Trend Predictions

It has become increasingly more important for businesses to invest in social media for promoting their products or services and for communicating with customers. In time, businesses won't be able to afford NOT to use social media for marketing.

In 2012, more businesses should be paying closer attention to blog posting, content marketing and interacting with customers through networks like Facebook and Twitter.

Of course, while social media has always traditionally been embraced by the B2C (business-to-consumer) sector, it's also expected that B2B (business-to-business) branding through social media will experience significant growth 2012.

Read this and more Social Media Trend predictions on About.com

Mobile websites

I am really impressed with www.dudamobile.com. Take a look for yourself if you are keen to create a mobile version of your website.

Measuring your websites success

Google analytics is a great (free) tool to measure visits to your website but unless these translate into sales or enquiries do the hits really matter?

One client of mine always asks her customers how they found out about her business and what they thought of her website?

This has to be the most effective way of measuring the success of your website. Simple but effective.

Southbourne fast and flat

Visit www.southbournefastandflat.info to download an application form for the 10k and 5k races in March 2012 and the 1300m fun run for children. Local businesses can also get in touch for sponsorship details.

Google+ Pages for Business

Good article on Linked In news this week explaining Google+ Pages for Business.
"a Google+ page provides business owners with additional ways to engage, build relationships and interact directly with customers..."

Is your website mobile?

12.5% of all internet traffic is mobile. iPhone, blackberry and android... So what does your business website look like on a smartphone? Just this week Google launched their handy web page to test your site www.howtogomo.com
It's worth a look.